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Email templates/Marketing/Abandoned cart

Editorial collection

Abandoned cart

A low-pressure cart reminder with the saved item, price and a return-to-cart link.

Open in HTML viewer ↗
Download HTML

Edit the source and see your changes side by side.

Browser preview

Scroll inside the email to read it all. Links stay in this preview.

Plain-text version
Download .txt
Still thinking it over?

You left something in your basket. We saved the details so you can take another look.

The everyday notebook
Oat · Dotted paper · Quantity 1
$18.00 USD

Return to your basket: https://example.com/cart/restore

Shipping and tax are calculated at checkout. Availability and prices can change. Help: https://example.com/help

---
Fieldnotes · {{company_address}}
Unsubscribe: {{unsubscribe_url}}

From template to email

  1. Open the template in the viewer and replace the example content.
  2. Check the preview at phone and desktop widths.
  3. Choose Download → HTML to save your edited version.
  4. Import the HTML into your sending tool, update the plain-text version, and send a test to your own inbox before sending to readers.

Need a review copy? Save a PNG or print to PDF. Neither replaces a delivered-email check.

In the file

Format
HTML + plain text
HTML size
8.7 KB
Email width
Fluid, up to 600 px
Remote images
None
Version
1 · Sep 10, 2026

Subject & preheader

Subject suggestion
Your notebook is still in your basket
Preheader
Pick up where you left off, whenever you are ready.

Set the subject in your sending tool. The preheader is already in the HTML.

Make it yours

  • Use the recipient’s actual cart items and current prices. Remove the message from your queue if the order is completed.
  • Use a secure cart-restoration link and apply your audience’s marketing consent rules.

All names, products, amounts and dates are examples. Replace the brand, sample copy and every example.com link in both files. Changes in the viewer do not update the separate plain-text file.

Connect {{unsubscribe_url}} to your email provider’s unsubscribe field and replace {{company_address}} with your company’s postal address. These tokens are placeholders; the viewer does not fill them in.

Replacement reference
Fieldnotes
Your company or product name
The everyday notebook
Cart item title
https://example.com/cart/restore
Recipient’s cart recovery URL
{{company_address}}
Your company’s postal address
{{unsubscribe_url}}
Your provider’s working unsubscribe URL or merge tag

Testing & use

Built with table layouts, inline styles and a mobile-width adjustment. No scripts, web fonts, tracking pixels or remote image assets.

Layout checked in Chromium and WebKit at 320, 375, 600 and 900 px, with light and dark browser settings and longer sample data. Browser check record, 2026-09-10.

Email-client tests are pending. Browser previews do not reproduce Gmail, Apple Mail or Outlook. Send a test through your provider and check the clients your readers use, including dark mode and long content.

How to preview and test HTML email →

Original design by HTML Viewer Cat. Free to edit and use commercially under the MIT license. Keep the license comment in copies of the source.

Send your newsletter

For newsletters and campaigns, MailerLite supports importing your HTML. Its custom HTML editor requires a paid plan after the trial.

Replace the unsubscribe and address placeholders with your provider’s fields, then send a test before your campaign. Our newsletter import has been checked in MailerLite’s preview; email-client tests are still pending.

Follow the MailerLite import walkthrough →

Affiliate link: we may earn a commission if you sign up and purchase a paid plan.

Send your newsletter with MailerLite ↗

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